What to Look for in an International Salesperson

If you are at the beginning of your company’s exporting journey, you may be looking to hire a salesperson, whose focus will be on international markets.  Below is some advice on things to consider when hiring for this role.  

Important skills and traits to look for when hiring an international salesperson:

• Language Skills: You will want your salesperson to be a native speaker or fluent in the language of your target market. Having someone from your target market is an even bigger plus! 
• Experience: Your international salesperson should have a proven history of excelling in sales, obviously. Experience in international sales is ideal, however, a driven seller, with a history of being in the top 10% of their team and a willingness to learn may work just as well.  
• Characteristics: Characteristics to look for include relationship-building, strong negotiators, and people who are very organized. Additionally, international sales can be challenging, having a salesperson who is adaptable, flexible, and a proficient problem solver would be helpful. You will also want your salesperson to be self-aware and understand the cultures and customs of the country or countries they will be working with.  
• Travel willingness: International sales often involve frequent travel, so ensure candidates are willing and able to travel as needed. 

Some aspects of international sales can be taught, so do not worry if you cannot find someone who fits your ideal profile perfectly. Below is a list of   skills that can be learned on the job. 

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